the necessary protocols inside and are readily available, so they could start using them for this kind of application. [Suddenly] there was a very big demand for streaming, and that really pushed the remote production story quite fast. JOHN O’SHAUGHNESSY: It’s fair to say, from our perspective, the pandemic didn’t initiate [the hybrid/remote trend]; we were already down that path. A lot of our production partners had started to demand more remote working from a sustainability perspective. But it did fuel its escalation because of people suddenly not being able to travel. We have got ten studios and plenty of other facilities, and work with a lot of partners on events all over the world. Our connectivity enables that to happen anywhere, [which resonated with organisations who are now] saying, ‘What do we
actually need to send out to a remote location?’ It was a good omen that we were ready to go there when [remote/ hybrid production] turned out to escalate so quickly. [As the pandemic receded] some asked the question about whether the old ways of working would come back, and it’s clear the answer is ‘absolutely not’. People realise the value of not moving so many people around, though there are challenges in delivering those productions.
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