A panel of Sony and Nevion experts examined how live production will be evolving in the coming years, for a recent edition of its series of Networked Live webinars
iewing and distribution of content are evolving rapidly – demanding higher live quality and quantity for growth and sustainability. Where traditional content production
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has been constrained by geographical location, advanced networking technology breaks through the boundaries of time and place. Production teams can now access resources anywhere, at any time – through a combination of on-premises servers and the public cloud. Sony’s expertise in IP live production provides unprecedented opportunities for the industry – particularly in this remit. Recently, Sony and Nevion invited viewers to witness a whole new generation of live production solutions, which provide efficiency and agility to workflows, in one of its recent Networked Live webinars: ‘How can you transform the logistics and economics of live production?’ Here’s what we learnt. MEDIA SOLUTION ECOSYSTEM The first crucial element to understanding what Sony and Nevion offer when it comes to distributed production is to discover what the ecosystem is in the first place. “What you can see from this graphic is the total breadth of solutions that exist in the Sony production portfolio,” begins director of networked solutions, Deon LeCointe. “Many people know Sony for our acquisition products, like cameras. They also know us for our display technology: our broadcast and production monitors, our evaluation monitors used on feature films and for video grading, our production trucks for major events. Then there are our Bravia TVs that many of you have sitting at home. What a lot of people aren’t aware of is what’s in-between.” What LeCointe refers to are the fundamental innovations people can’t see being powered
by Sony in the background – which connect its acquisition products right the way through to its display solutions. “The core focus of this discussion is that area on the graphic where you see the word ‘connect.’ This is where Sony and Nevion’s expertise combine, relating to connectivity and management of your on-premises resources, as well as connectivity and management of your cloud-based resources.” READING BETWEEN THE PRODUCTION LINES It is evident that the acquisition of Nevion by Sony took place in part to support the connection of the entire Sony suite of solutions. This is broken down into three pillars: y Network and resource orchestration y Media transport y Hybrid processing & operations “As we all know, the pandemic changed everything: the way we do business and the way we produce content,” highlights LeCointe. “We’d already seen a significant trend towards IP from
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