ON THE UP: AI
Of the vendors we met, many have incorporated AI into their latest products and solutions. Trint uses AI to transcribe audio and video files in over 30 languages, and can also create closed captions, increasing accessibility. EVS’s XtraMotion 2.0 is an AI-based service that uses ‘frame interpolation’ to create clips in super slow-motion. This even works on archived content. Magnifi’s AI-powered highlight generation enhances sports content and promotes fan engagement. These bite-sized clips can be published to a range of platforms in real time. Audio Design Desk (ADD) created its own ‘Sonic Intelligence’ to simplify sound editing during post-production. I saw this first-hand at its booth, where I spoke with CEO and co-founder
Gabe Cowan about how ‘sound can see.’ ADD then gave a demonstration using original audio, with video borrowed from the Oscar-winning Everything Everywhere All at Once . Meghna Krishna, chief revenue officer at Magnifi, noted that people seemed ‘positive but sceptical’ about AI at this year’s NAB. Gone are days of equating AI to robots rendering us obsolete, but it’s new territory nonetheless. AI can parse and generate text, audio and/or video quicker than humanly possible, boosting workflow efficiency. It’s likely a tool that’s here to stay – at least in the media sector.
AN INDUSTRY FIRST Tedial debuted its Smartpacks, a new feature of Smartworks that is a suite of Package Business Capabilities (PBCs). According to Tedial, PBCs are ‘reusable software components that provide the key building blocks of a composable enterprise” to streamline business units for broadcasters. It’s the M&E industry’s first PBC solution.
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