INDUSTRY NEWS Mergers, acquisitions and partnerships are shifting the tectonic plates of our landscape – here are the biggest movers and shakers
DYNAMIC DUO
NOW IT’S PERSONAL
VidOvation is partnering with Tone to deliver personalised, direct-to-device marketing to end users. Tone uses ‘Audio Activated QR’ to listen for embedded transmissions in film, television, advertising and other media. This then provides a user’s geolocation and, in turn, the event they’re attending. Using this information, VidOvation customers in the broadcast, streaming, production and pro AV markets can broaden user engagement during trade shows, cinema trips, sports matches and the like. This method of ‘passive’ engagement through personalised content is gaining traction in digital marketing and advertising. “Imagine being at a hockey game, and an offer to buy your favourite
Through a recent strategic partnership, Dalet and Fincons are expanding cloud-native workflow solutions to international media markets. Fincons brings four decades of international IT consulting experience to the duo, allowing Dalet to capitalise on its diverse consumer base – which includes both established media organisations and trailblazing storytellers – and technical expertise. “Nearly everyone today is a content creator,” says Ewan Johnston, Dalet’s strategic alliances and channel partner director. Dalet specialises in optimising modern content workflows, which includes SaaS, logistics and media distribution. Fincons will include Dalet Flex and Dalet Pyramid as part of its portfolio, connecting Dalet with new businesses and ‘ensuring success as customers transition to the cloud,’ adds Johnston.
player’s jersey is pushed to your phone when they score a goal,” suggests Jim Jachetta, executive VP at VidOvation. By incorporating Tone technology, customers will be able to do just that, creating new revenue opportunities in the process.
PATENT APPROVED
OpenVault was recently granted a patent – ‘System and Method for Prescriptive Diagnostics and Optimisation of Client Networks’ – for providing broadband operators with the tools to correct Wi-Fi and Ethernet issues. The technique gives operators a full view of subscriber and access networks, connected devices, equipment and services, allowing them to optimise individual network conditions. FANS FIRST Videocites, a company which analyses user-generated content (UGC) to reveal social trends, has partnered with the National Basketball Association (NBA), as well as Velocity Capital Management and Infront Sports & Media AG. Thanks to its investors, Videocites can provide insights into the NBA’s public perception based on UGC – including that of fans and media partners – published online. According to
OpenVault’s diagnostics don’t discriminate between service providers, and use cloud- based computing to manage millions of subscriber devices. The system includes a dashboard with useful information about visibility, user details, service capabilities and more. Plus, a ‘fix it now’ button provides recommendations for customer service representatives, so issues can be resolved efficiently and without requiring a home visit.
Fan behaviour and UGC undoubtedly impact a brand’s popularity, but they have historically been difficult to measure. By developing AI-generated identification and video-fingerprinting technology, Videocites can recognise and analyse social trends and brand engagement for the NBA. This benefits the NBA as a business and provides suggestions for commercial opportunities.
Videocites co-founder and CEO Eyal Arad, the company is ‘turning that ‘perception’ into quantifiable data.’
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