SET THE STAGE Esports now fills venues of all kinds, from stadiums to theatres
studio shows or larger-scale live events. Now, we are expanding into stadiums and arenas with huge crowds – like the Halo World Championship last year.” WHAT’S IN THE INVENTORY? Alongside Esports Engine’s studios in Burbank, Columbus and the virtual realm, its other main functions offer solutions that cover all bases of an esports event. Here are four key factions of what it covers: z Program design: Able to take on ecosystem designs, go-to- market plans, AOPs and global operations – from consultation and design all the way through to execution. z Production: This involves live event production and logistics management – including creative design. z Competition: End-to-end player management scaled from single events to entire leagues. z Broadcast: Providing comprehensive live broadcast production on-site and online. “Our experience from a live events perspective varies right across the spectrum. But what sets us apart is where we attach our other capabilities – in terms of not just making sure of the basics, like the venue being booked, that the consoles are there and people have a place to play,” Wyatt continues. competition design, turnkey tournament operations and
“It’s the people we have behind the scenes – creating tools, writing rules, enforcing the code of conduct – while at the same time creatively thinking up the look and feel of the shows. This is all while working on the broadcast and booking of talent for the event.” The core of Esports Engine is the development of a close and strategic partnership with anyone it works with, to ensure the delivery of a tailored event that fits their specific needs. “We always have a close partnership with our partners,” Wyatt highlights. “The people we work with often have a predefined idea of what they want to do. So they hire us to execute to that brief. “On the flip side, we often work with people who are very open to our creative input and want us to be the driving force of the whole event. “It would be foolhardy of any kind of business in this industry to try and shoehorn people into doing the same thing – because we are dealing with games as the product, which are each particularly bespoke and unique in their own ways. “Then there are the communities that play and love those games. We’re always very sensitive and respectful of that fact.” The very definition of esports is changing. Its accomplishment of being positioned as an internationally recognised competitive industry is becoming increasingly justified, aided by the facilitators and broadcasters like Esports Engine. To learn more, head to the website: esportsengine.gg
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