to really push the capabilities of the cloud, and take a leading position in this market.” Moreover, it is now evident that cloud-based operation is especially suitable for the variable nature of sports streaming. “It fits well with the on-and-off nature of events, and means you can have access to the resources you require when you need them,” states Decieux. “There is also a great opportunity to develop a resilient architecture and make your operations very robust – something that can be done with our VOS360 solution.”
The platform continues to develop as ideas about monetisation and advertising evolve. To this end, the VOS360 Ad SaaS lets users maximise their ad inventory and CPMs with dynamic ad insertion. Capable of being used on top of existing VOS Media or via integration with third-party video solutions, VOS360 Ad offers pinpoint personalised experiences for live, linear and VOD content. The cloud has proven to be completely transformative for the efficient delivery of ads to an ever- expanding consumer base. “Running a system
CLOUD OPERATION FITS WELL WITH THE ON-AND-OFF NATURE OF EVENTS
elements and server-side ad-insertion capabilities,” he says. Looking forward, Decieux is excited about the potential of AI, with Harmonic’s EyeQ technology leveraging it to reduce the bit rates by up to 50% without impacting quality. “We see AI as a whole set of technologies that could be utilised throughout the entire value chain, all the way from production automation to personalisation of the viewer experience,” he explains. “It’s going to play a big part in helping customers connect with the content they want. So yes – live sports streaming is already a phenomenal market and is going to carry on developing in many exciting ways.”
in the cloud makes it possible to insert targeted ads at scale,” Decieux goes on to explain, adding that the growth of live sports represented ‘a major scaling challenge that needed to be met.’ “We have proven that VOS360 can do this many times over the years, involving very large-scale
MOVING FORWARDS
EyeQ technology uses AI to reduce bit rates, hence lowering traffic & storage costs
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