With the cloud as the great enabler of scalability and superb quality, live sports streaming is continuing to grow at a phenomenal rate, as Harmonic’s head of sports for EMEA & APAC explains to FEED
t is often said that sports is the definitive trailblazer when it comes to the adoption of new broadcast technologies and production techniques. Live streaming is clearly no exception, and its growth over the last few years – both in
in the early stages of a phenomenal industry journey. So it follows that the technologies underpinning the production and delivery of sports streaming must be responsive, versatile and of the highest quality. “If you look at the market, you can see a steady flow of eyeballs moving to streaming to enjoy their favourite games and teams,” asserts Thomas Decieux, head of sports EMEA & APAC at Harmonic, the worldwide leader in virtualised broadband and video streaming solutions. “Therefore it’s no surprise to find that the
technologies and product ecosystem required to meet this demand have also been developing steadily.” In terms of how manufacturers – including Harmonic – seek to support the live sports streaming revolution, Decieux highlights a quartet of critical capabilities: “Video quality, scalability, targeted advertising and resilience – those are the elements that are of the greatest importance.” VOS360 DELIVERS VERSATILITY Harmonic’s own efforts in this area are centred upon VOS360, which it describes as the world’s most advanced end-to-end cloud-native
terms of the range and quality of services – has been truly breathtaking. Moreover, with Verified Market Research forecasting that the livestreaming video market for sports will expand by almost 25% per year until 2030, it’s evident that we’re only
YOU CAN SEE A STEADY FLOW OF EYEBALLS MOVING TO STREAMING
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