obotic video cameras are everywhere. We are surrounded by automated remote eyes observing us in law enforcement, government agencies, transport,
education, security, corporate, houses of worship, healthcare, courtrooms and retail. A camera robot can take pictures or visually record information without being held and manipulated by a human. At the Tier 1 top-end of broadcast sports production, traditional system cameras will likely prevail, where the skill and judgement of an experienced operator remains paramount to nail the action and tell the story and emotion of the game. However, cameras are getting smaller and robotic control is becoming more sophisticated, allowing producers and OB companies to enhance or augment live sports. Robotic cameras were thrust into the spotlight during the global pandemic, as social distancing rules and travel restrictions saw producers scramble to keep the show on the road despite the hastily implemented requirement to reduce the number of crew on-site. Where applicable and practical, the use of cameras without operators will likely be retained in productions for compelling reasons of sustainability and work-life balance. Production budgets are under continuous pressure, audience fragmentation is an ongoing reality, and broadcasters are battling to deliver more content to more outlets as they endeavour to retain their audience. Where can robotic cameras play a role to enhance coverage and reduce or control costs? What are robotic cameras anyway?
WATCH ME! Co-founder of Big Voice Media Group, Kristian Shepherd
@feedzinesocial
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