RADIO STAR
Media Distillery has launched Ad Break Distillery, a solution which identifies the exact start and stop times of advert breaks during live video broadcasts. This enables operators and service providers to enhance advertising opportunities without compromising on viewer engagement potential. Viewership continues to shift towards VOD and away from traditional television. Some broadcast channels have five- BROADCAST BREAKS
M6 Distribution Digital, part of France’s Groupe M6, has chosen Ad Insertion Platform’s (AIP) DAIConnect for its radio channels. DAIConnect enables dynamic advertising insertion during live radio, tailoring the listening experience to each end user without introducing buffering or latency issues. “Dynamic Ad Insertion combines the reach, value and impact of traditional radio with the targetability, scalability and analytics of digital,” says AIP CEO Laurent Potesta. M6 Distribution Digital and Groupe M6 can benefit from additional revenue resulting from personalised content.
minute ad breaks, but these may cause viewers to tune out. Short ad breaks maintain attention and encourage recall – an obvious choice for today’s OTT services. With Ad Break Distillery, providers can create new ad inventory, repurpose content, enforce trick-play restrictions, offer ad-skipping subscription models and more. It includes flexible integration options and encourages consistent UX across all content.
A GLOBAL GOAL
Globecast is working with Radio Télévision Sénégalaise (RTS) to grow its international presence. This comes as part of a larger goal: to bring Senegalese news and culture to viewers around the world and boost Senegal’s economy through tourism. A goal of this scale requires a concerted effort. RTS sends a signal to Paris via GCXN – Globecast’s public internet distribution solution – using the SRT protocol. This is then uplinked to various satellites and circulated across Asia, Australia, Europe, North America and MENA. Globecast oversees this operation and ensures synchronisation between all those involved.
MEDIA IN MENA
Gulfsat Communications, a service provider covering the MENA region, has installed Ateme’s converged video headend solution. This will power Gulfsat’s London and Kuwait locations, which service Arabic-language channels.
Ateme’s solution – which includes Titan, an encoding and statistical multiplexing technology – allows Gulfsat to transmit SD and HD DTH services throughout the MENA region. It also provides OTT and UHD capabilities.
Rascular – continuing to expand its NDI ecosystem – has launched the ViewMaster VR Pro multiviewer. The ViewMaster VR Pro is an advanced version of the ViewMaster VR, complete with four outputs to support a multimonitor environment, each of which can generate a unique NDI source with audio. The ViewMaster VR Pro benefits from additional configuration and control options, such as managing Rascular’s NDI routing solutions from within the multiviewer, enabling users to switch paths at will. It can display up to 36 NDI sources at once, discerning MULTIVIEWING MAYHEM
between those in Preview or Live mode. Users can also create presets for each project, making for an easier set-up process.
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