DURING THE PANDEMIC, THE CORPORATE WORLD UNDERTOOK A BIG SHIFT TOWARDS VIDEO COMMUNICATION AT ALL LEVELS
QUICK MOVE TO VOD Sweden-based Quickchannel was an early innovator in streaming, launching over 25 years ago with a product that allowed corporations to stream and share video internally. During the pandemic, the corporate world undertook a big shift towards video communication at all levels – and Quickchannel saw a surge in the use of its platform. The company’s customers currently split about 50/50 between corporate and governmental bodies, and include construction giant Skanska and Finnish fitness company Porihalli. It has also been certified as a secure choice for live streaming within public sector organisations by the Swedish government. “Our government customers are using our platform for webinars, live streams and on-demand channels for their audiences,” says Quickchannel
Finding solid technology is the goal. It must provide you with a branded VOD platform, but also allow for rich analytics and integration with other platforms and production technologies – plus, be easy to use. Companies like Red Bee have been able to serve that sweet spot by providing world-class, cloud-based tools and services for OTT, that media newcomers can get up to speed with amazingly quickly. As a cloud service, Red Bee provides tiers of service which allow companies to bring on more features as they gain greater experience. Brightcove, Kaltura and now Vimeo have also built up users across every conceivable sector, from finance, to sport, to industry. Fortunately, there are those with a lot of experience providing services to very specific customers.
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