FEED Spring 2022 Newsletter

to explore the use of smartphones with a new perspective for storytelling. “We saw that it worked, but the quality was unexpected: not because of 5G, but because of the smartphones. They are consumer devices,” said Reitano. “This year, we said, ‘let’s replicate a traditional broadcast in the cloud,’ using four broadcast cameras and four smartphones – an eight-camera production, created end-to-end in the cloud. Again, we’re proud to be working with a federation that says, ‘yes, we want to be pioneers by doing something new.’ This means we can produce lower-tier sports to a higher level. “O2, our 5G operator, provided us with a dedicated 5G campus network. We saw that, with smartphones, we could create a totally fresh perspective: new angles to engage fans in the stands with live crosses, where they are watching the match. “Normally,” Reitano continues, “you cannot get such emotions in a live production. Streaming

traditional broadcast cameras with LiveU units, a Vizrt NDI production backbone and 5G, we were able to keep the quality level to that of your established broadcast. The combination of tradition, new ways of working, fan engagement and everything in the cloud: this was something new and powerful.” 5G Gipfel AR, the augmented reality app of Eyecandylab, provided additional information about the handball match and players from both sides. This was available for Android and iOS. With 5G, we are beginning to see various industries transform before us. Reimagining live events is one of the best demonstrations of the power of 5G. Working together – enabled by high bandwidth and the potential to guarantee that bandwidth – telco providers, sports federations, stadium owners and content rights holders can unlock advancements for Tier 1 coverage. And this can provide a way for Tier 2 and 3 sports to be televised with higher production value, in a more sustainable way.

@feedzinesocial

Powered by