AWARDS MPB FILMMAKER OF THE YEAR
YOUTUBER THE DOMINANT VIDEO PLATFORM
YouTube rules the roost when it comes to delivering video content. The best YouTubers produce engaging, well-made content for their own or a client’s channels. Other platforms like Vimeo are eligible too. The awards aren’t about the numbers of views or subscribers, but creative work that’s right for the intended market and looks professionally produced. But in the case of an entry from Ashley Hine this year on behalf of his employer Awesome Earthmovers, there certainly is a huge following! The YouTube channel has 1.1 million subscribers with some of the most popular films having 13 million views. It seems there’s a massive audience for films of heavy equipment, all shot on 4K or 8K for the ultimate in quality. “It’s all about earthmoving, demolition, crushing, screening and mining,” Hine tells Pro Moviemaker . “Our collection also features coverage of some key industry events, providing insights and updates on the latest trends and innovations in construction machinery and heavy equipment.” Hine is kept busy shooting videos and stills for his company’s magazine, podcast, website and socials. After starting four years ago, he’s focused on raising the production values of the work and uses all the latest tricks like drones, gimbals, POV action cams and high- resolution Sony cameras to capture supreme quality. That’s important when some of these machines cost millions to buy and the audience expects the best. The job takes him all around the globe to various incredible locations, where he captures these behemoths in action. The YouTube channel is packed full of stylish, well-shot films that show off these massive machines and the people that use them. If you’re an expert at YouTube content, share it with fellow professionals and enter your work – and even your channel – into the awards now!
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