Pro Moviemaker March/April 2025 - Web

AWARDS MPB FILMMAKER OF THE YEAR

In the ever-evolving world of content creation, good gear is the secret sauce. Social media is a serious business for professional filmmakers, creating great content for clients who now realise audiences will not accept shoddy quality. To up your production values, investing in some seriously good lighting and modifiers to go with it is the best way to go. That’s where Amaran steps in to steal the spotlight with a range of great-value LED lights with pro-level performance. Whether you’re shooting cinematic YouTube content, a viral TikTok, snapping jaw- dropping Instagram shots or streaming live on Twitch or Kick, Amaran’s got the perfect tools and doesn’t have to break the bank. The sister brand of Aputure, Amaran uses lots of the same technology but often in smaller and more compact units that remain

just as good at producing professional results. Amaran continues to expand its range of sleek panels, versatile tubes and on-camera options, even offering a Magsafe- compatible smartphone light. Amaran makes it easy to take your content from basic to the next level. The Amaran app makes the experience even better. It’s an all-in-one control centre, letting you adjust brightness, tweak colours and fine-tune your set-up directly from your device. If you’re just starting out or are already a content pro, Amaran helps you unleash your creative potential. And the winner will score the epic Amaran Ace 25c Kit, Amaran Go and Amaran Tag. Time to shine brighter!

SOCIAL MEDIA THE ART OF THE SHORT FORM

Social media video is a massive, ever-growing part of the marketing mix for commercial clients who want to stand out. Creating short-form clips for social platforms – with branded content, virals and more – helps build an audience and grow engagement in a product or service. From short vertical videos shot for Instagram Reels, Facebook, YouTube Shorts or TikTok to longer-length films for other platforms, this is the place where great work is going viral. We want to see what you’ve been creating.

Although fast-moving subjects bring incredible footage, often stories which show more really captivate an audience. The rivalries, competition and pressure... the equipment, organisers and thrills... it can all be gripping. This category focuses on attention-grabbing footage including action used to tell incredible stories. Last year, Brian Barnes won with a film of the British Fell and Hill Relays in Ambleside, with hundreds of competitors going through the pain barrier in an amazing location. ACTION & SPORTS FOR THE REAL FAST MOVERS

COMMERCIAL & CORPORATE THE PINNACLE OF PROFESSIONAL WORK

Work commissioned by clients is ideal for our flagship class. If you shoot brand video, commercials, sales films or a package of video-led media for a customer or campaign, this is for you. It could be for a paying client or charity, just show us your best work. Last year’s winner was Jonny Lewis, who also claimed the overall Filmmaker of the Year title with his series of documentary shorts for an art gallery. His work features interviews with the artists themselves. You don’t have to be an art expert to see these films are stylish, engaging and made with a real love for storytelling. They entertain, inspire and engage with the audience. Let’s see what you have!

EVENT EDITED HIGHLIGHTS OF LIVE SHOWS

Whether it’s a show, product launch, sports event, competition or road trip, we want to see great-looking coverage that engages the audience. This is for polished edits of any sort of event that use editing to tell a wider picture. There might be interviews, graphics, a presenter and behind-the-scenes insight. If you shoot events and make edited highlight films, this is for you.

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