@photonewspn | photographynews.co.uk
THE PHOTOGRAPHY & VIDEO SHOW GUIDE / 39
that appeal to both newcomers and seasoned pros. At the premium end, Profoto (stand H44) continues to define professional studio lighting, with units such as the D30 offering stable colour, precise control and compatibility with an extensive range of high-quality modifiers – perfect for working on commercial shoots and high-end portraiture. Supporting all this lighting gear are robust support systems and mobility solutions. Manfrotto (stand E71) and Benro deliver reliable tripods and stands that balance strength with portability, while Peak Design’s Pro Tripod impresses with its compact, travel-friendly design and refined mechanics. When it comes to carrying all this kit, brands like – again – Peak Design, Tenba and Think Tank (stand D71) lead the way with backpacks and rolling cases that combine thoughtful
organisation, lots of weather-resistant materials and comfort for long location days. Whether you’re lighting a studio or moving between shoots, these brands have the tools and support to help execute your creative vision. Memory makers like Lexar (stand D71) will be highlighting its quickest cards, including CFexpress 4.0 options capable of very high read and write speeds that are essential for rapid photo bursts and high-bit-rate video capture. Lexar’s new CFexpress Gold 4.0 cards with up to 3600MB/s performance are the sort of high-end storage cards you should look at. Of course, memory cards aren’t the only storage you need. Hard drives and portable SSDs are vital parts of every serious workflow and nobody takes it more seriously than Lacie (stand E72). The brand will be showcasing its complete range, from super-speedy
portable Rugged SSD drives that use Thunderbolt 5 technology to super-size hard drives and RAIDs for desktop use as long-term storage. Classy glass comes to the NEC Sigma (stand E41) has been on a roll of late with some incredible new lenses that do things others can’t. That includes the incredible 300-600mm f/4 DG OS Sports zoom, the new 35mm f/1.4 Art lens for full-frame and the 15mm f/1.4 DC Contemporary prime we test out in this issue. Tamron (stand D71) is also pushing the boundaries with the 35-100mm f/2.8 Di III VXD that fits full-frame Sony E and Nikon Z mounts; and the 25-200mm f/2.8-5.6 Di III VXD G2, a second-generation all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. Sirui (stand D71) continues to innovate with the Aurora 85mm f/1.4, which is the classic portrait lens now with speedy autofocus. Designed for full-frame cameras, the lens is sharp but retains a unique look in the images that feels more organic than digital. And its autofocus keeps everything sharp when shooting wide open. With lenses from the likes of Laowa (stand D90), Samyang (stand D20), Nisi UK (stand D41), Thypoch (stand B72) and TT Artisan (stand B51), there is plenty of glass to check out.
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SPOILT FOR CHOICE If you fancy a new
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kitbag then Peak Design and Think Tank have you covered (top), while Manfrotto’s One tripod (right) is a stunner
INDIE OPTICS 1. Sirui’s 85mm f/1.4 is a fast autofocus lens with a distinctive character and makes its UK debut at the show. 2. Tamron’s 25-200mm is an affordable superzoom. 3. Sigma’s 20-200mm f/3.5-6.3 DG is a popular choice
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