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THE PHOTOGRAPHY & VIDEO SHOW GUIDE / 37
What’s hot on the show floor The vast NEC exhibition floor has over 250 brands exhibiting and gives showgoers a rare chance to get hands- on with all the latest cameras, lenses, lighting, audio and accessories, speak directly to the people who design the
tools and compare kit side by side. Many exhibitors also run exclusive show deals, making it a prime opportunity to invest in new gear. Brands you can find on the show floor include Adobe, Benro, Canon, Fujifilm, Gitzo, Godox, Hasselblad, Lacie, Laowa, Lexar, Manfrotto, Nikon, Nanlite, OM System, Peak Design, Sachtler, Sony, Sigma, Shimoda, Sirui, Tamron, Zoom and many more. From the latest cameras and fast new glass to cutting-edge accessories and essential workflow tools, it’s an unmissable calendar highlight for anyone serious about imaging, plus a chance to try out the technology shaping the next era of photography and filmmaking. Let’s have a look at the hottest kit from the premier brands. It’s a camera fest! All the big-name brands are there – and there’s none bigger than Canon (stands F93, E80, D91). As one of the major exhibitors at the show, Canon will showcase its full mirrorless EOS R system, including the latest cameras like the EOS R6 III and EOS C50 that we test in this issue. And, of course, there will be swathes of RF lenses to fit, including the new fast, light and sharp hybrid series. Check out the new 7-14mm super-wide zoom. There will be vlogging-focused kits and accessories like the Pixma range of printers and Speedlites designed for hybrid content creators. Arch rival Nikon (stand C11) will be showcasing its Z System of mirrorless cameras and Z mount ecosystem, with the first UK look at the just-announced Nikkor Z 70-200mm f/2.8 VR S II. It’s Nikon’s redesigned professional telephoto zoom that’s lighter, faster and quieter than its predecessor with improved autofocus and stabilisation.
And for hybrid creators, the first true Nikon cinema camera, the ZR, will be on hand. Take a look and marvel at its huge rear screen! Other major brands include Fujifilm (stand D41) – and visitors will have the chance to check out top cameras such as the medium format GFX System and X100VI compact. Sony (stand E65) will be showing its mirrorless Alpha range in hands- on zones and running pro demos
featuring the likes of the latest A7 V. There will also be a demo of podcasting tech with remote camera controls. With the latest OM System (stand E51) cameras and lenses, such as the OM-3 Astro, not to mention Sigma’s range of quirky full-frame mirrorless offerings (stand E41) and Hasselblad’s super-steady X2D II 100C (stand B41), there’s loads to check out. And, of course, Wex (stands C21, D83) will be offering great show deals too. Whether you’re a pro comparing high-end kit or a newcomer testing mirrorless bodies and beginner- friendly lenses, the show’s breadth of exhibitors makes it one of the most comprehensive opportunities in the UK to try kit before you spend. All about add-ons Camera and lenses are just the start of it. All keen image makers know accessories and workflow are every bit as essential. You will find product stands for tripods, stabilisers, lighting kits, filters, backpacks and lots more – all the things you need. If it’s lighting you like then Amaran (stand F55) will be showcasing its Pano series of LED panels and compact fixtures, which are prized for punchy output, excellent colour control and flexible RGB options – ideal for portrait, event and hybrid content work.
SHOW STARS 1. Nikon’s 70-
200mm f/2.8 pro zoom. 2. Canon’s EOS R6 III tested in this issue. 3. OM-3 Astro for the keenest star- gazers. See them all at the NEC mega show
TOP GEAR With everything from the latest Nanlites to Sirui lenses, get up close with some of the latest kit
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An unmissable highlight for
Elinchrom, long respected in studio lighting, brings portable flashes such as the Elinchrom Three battery units, combining high power, fast recycle speeds and robust build quality for on-location sessions. Godox (stand F81) has its expansive ecosystem of flashes and continuous lights, including popular TTL speedlights and modifiers anyone serious about imaging, plus a chance to try out the technology
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