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Next-level equipment that makes a real difference Speed, sharpness and smart design take centre stage as Transcontinenta showcases five standout products you need to check out at The Photography & Video Show
Inspirational images, expert talks and workshops are always key attractions at The Photography & Video Show. But it’s also about upgrading the tools that power your creativity. At this year’s event in Birmingham on 14-17 March, distributor Transcontinenta will bring a carefully curated selection of high-performance gear that covers the full workflow: capture, storage, support and transport. Here are five key products you’ll find on stand D71 worth putting at the top of your show-floor hit list. Tamron’s speedy zoom Quick, compact and versatile, Tamron’s 35-100mm f/2.8 is built for contemporary hybrid creators. Covering a highly usable focal range, this lens spans everything from environmental portraiture at 35mm to tight framing at 100mm, all while maintaining a constant f/2.8 aperture. For any wedding shooters, event photographers or content creators working across stills and video, that flexibility means fewer lens swaps and faster reaction times. Despite its wide maximum aperture, the lens remains impressively compact at just over half a kilo. Tamron’s VXD linear motor system delivers fast and precise autofocus, making it well suited to tracking subjects in motion – whether that’s a bride
walking down the aisle or some fast-paced documentary footage. Optically, the design incorporates specialised elements to control chromatic aberration and maintain sharpness across the frame, while BBAR G2 coating helps minimise flare and ghosting in challenging lighting. For creators who need a reliable, portable f/2.8 zoom without bulk, this is a serious contender. Lexar’s Gold standard cards Cameras are getting faster and memory cards need to keep up. Lexar’s CFexpress Gold 4.0 cards are built for high-resolution stills and high-bit-rate video capture, giving read speeds up to 3600MB/s and write speeds up to 3300MB/s. That kind of throughput is essential for continuous burst shooting on modern flagship camera bodies and for recording Raw or high-frame-rate video. For sports, wildlife and action photographers, the sustained write performance means longer buffer clearing times and fewer interruptions. For filmmakers, it ensures stable recording when pushing cameras to their limits. On top of performance, reliability is crucial. Thankfully, these Lexar cards are engineered for durability in demanding environments, which is essential when your shoot conditions are unpredictable. If your camera supports CFexpress 4.0, this storage unlocks its full potential. Sirui goes fast AF The 85mm focal length remains a portrait favourite. Sirui’s Aurora 85mm f/1.4 brings that classic perspective into an up-to-date autofocus design. With a fast f/1.4 aperture, this lens excels in low light and delivers beautifully shallow depth-of-field. Photographers who specialise in portraits will appreciate the subject separation and smooth bokeh,
while hybrid shooters can look forward to using the wide aperture creatively in cinematic video work. Designed for full-frame systems, the Aurora 85mm balances sharpness with character, producing detailed results without sacrificing natural rendering. Autofocus performance ensures wide- aperture shooting is still practical, even when working with moving subjects. For photographers who want a high- impact portrait lens without stepping into ultra-premium price territory, this deserves your attention. Think Tank is on Point Transporting gear safely is as important as the gear itself. Think Tank’s Focus Point roll-top backpack offers flexible capacity and smart organisation. Available in 22- and 30-litre versions, the roll-top design allows expansion depending on your load, while keeping the profile manageable and sleek. Dedicated compartments protect camera bodies, lenses and accessories, while additional space accommodates personal items, so it’s ideal for travel or long location days. Comfort is a key focus. With padded straps and a supportive harness system, it is designed for extended wear. Weather- resistant materials add reassurance when conditions turn. For creators who move frequently between urban production environments, landscapes and event shoots, it’s a carrying solution that’s both practical and smart. The Peak of Design Stable and beautifully engineered, the Peak Design Pro Tripod rethinks your traditional tripod design. Rather than relying on bulky leg shapes, its innovative construction eliminates wasted space between legs, creating a highly portable support system
that folds down slim enough to fit neatly into a backpack. Despite its compact size, it delivers impressive stability and fast deployment. The low-profile ball head allows for quick adjustments, while the overall build quality feels solid and refined. For landscape photographers, long-exposure shooters and video creators who need steady framing without carrying excessive weight, the Pro Tripod manages to strike an excellent balance between portability and performance. One stand with complete workflow What makes Transcontinenta a must-visit stand at The Photography & Video Show is how its products complement one another. While the Tamron zoom and Sirui portrait prime cover creative capture, a Lexar CFexpress card makes sure you never miss a moment, a Peak Design Pro stabilises your shot and a Think Tank bag protects and transports it all. Together, they represent a practical, performance- focused toolkit for today’s image makers. If you’re heading to The Photography & Video Show to upgrade your workflow, this is a smart place to start. FIVE OF THE BEST (Clockwise from top) Sirui’s Aurora lens, the Think Tank Focus Point bag, Tamron 35-100mm f/2.8 zoom, Peak Design tripod and Lexar Gold card
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