GENIUS INTERVIEW Stuart Almond
TECHNOLOGY SHOULD ALWAYS BE USED TO ENABLE US TO BE MORE HUMAN
Stuart Almond is Sony’s head of Intelligent Media Services and one of the Sony Professional Solutions’ most public faces. He talks to FEED about the astounding rate of change in the media technology industry and the importance of putting people before tech
FEED: Tell us a little bit about your early days in the industry.
but people overlook that what was also happening was the beginning of individuals having a voice on an online platform. We realised we’d slipped into this new digital era, and I fell into a world where I was very much engrossed in technology and how it was changing to allow a new dawn of the media and entertainment industry. Now at Sony I get the opportunity to work alongside the divisions here and
STUART ALMOND: I’ve been in and around the media entertainment industry for over 20 years. I came into the industry as a broadcast journalist for the BBC and was there for eight years in a variety of roles, ranging from production to R&D. I went from there into a more commercial role for another company, called Shine. Now it’s much larger and known as Endemol Shine. But I always found myself at the forefront of innovation. I was there when we started to look at this thing called Microsoft Messenger, and this other thing called MySpace that had just launched, where people could actually produce their own content about themselves and almost be like individual broadcasters. It sounds so old school now, but this was the cutting edge. It was the time of the first big dotcom boom,
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