ADVERTISEMENT FEATURE Sony
EQUIPPING THE FRONT LINES OF JOURNALISM Sony’s cloud-based newsroom tools are empowering the fight for factuality
NEWSROOM ANYWHERE This new paradigm of filing a story from anywhere to be delivered anywhere – in real or near-real time – has created demand for more sophisticated technologies. Sony has added Media Backbone Hive and XDCAM air to its growing suite of newsroom tools to fulfil exactly this need – an innovative approach that is uniquely flexible today. Sony’s new vision of the newsroom merges the skill of journalists in the field with the scalability and reach of cloud services. XDCAM air is Sony’s service for sending story information and planning metadata from a multiplatform production system straight to compatible Sony cameras out in the field. After shooting, the content is available straight away as you can access the footage from the camera directly. This uploaded proxy footage, which can come from multiple journalists in multiple locations, can then be turned over to logging and editorial immediately – even while the shooting is still going on. When the edit is completed, XDCAM air uploads the full-resolution footage that has been selected for the final output. Sony cameras connected to XDCAM air can also stream from the camera straight through into Media Backbone Hive. This achieves similar functionality to having an OB contribution truck feed the output of the camera back to Hive. The stream can be viewed, edited and published from Hive, while the stream is still being recorded. “You can look at it as an ‘internet of things’ approach,” says Almond. “If you’re on the connected network, you can look at any camera out in the field and use it straight away for your edit. You don’t have to pull the high-res out of your camera – until you publish it and then it will automatically pull those high-res files out of your camera.”
ournalists are the heroes of our time. Amid a cacophony of conflicting narratives, amplified by the cybersphere and with hostilities
six o’clock news. Deadlines for a story are given in hours – or even minutes in the case of a breaking story – not days. Today, journalists must be as ready to spring into action as on-call firefighters – and as well equipped. And while a journalist on a far-flung assignment may not be always connected to a network, the consumers of news are. Finding better ways of connecting journalists to the newsroom – and thereby connecting them to the public – is one of the most important developments in journalism today. Stuart Almond, head of marketing and communications at Sony Professional, Europe, explains: “Technology has been a driving force in the evolution of journalism, ever since the creation of the telegraph, which allowed newspapers to gather information faster. And now it’s the internet and mobile technology that
running high (both between and within countries), the need for clear, accurate and timely reporting from the front lines has never been more important. With the proliferation of information sources through digital channels, including social media and video streaming, journalists have more fires than ever to put out in their fight to preserve factuality. Gone are the days of going to the scene of an incident, taking notes, shooting interviews, then heading back to the newsroom to write it all up and produce a piece for the
is changing journalism again. We’ve got smartphones and laptops and ever-increasing bandwidth. Now, you can transmit stories from almost anywhere in the world.”
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