WELCOME
CHANGE OR DIE
It’s been over 30 years since Dr James Hansen appeared before the US Senate and said: “The greenhouse effect has been detected and it is changing our climate now.” Far from taking action to end greenhouse gas emissions, more CO2 was released into the atmosphere in those 30 years than in all of human history up to that point.
That means we have a real mess on our hands, one which we need to tackle head-on if we are to have a chance at anything like a working society going forward. Years of ‘sustainable’ thinking have accomplished embarrassingly little – we now need radical action. But while the science of global heating is well understood, how to change human behaviour at scale is a little more challenging. In this issue, we take a hard look at the environmental crisis and some of the approaches media companies are taking to reverse it. It takes a mind-boggling amount of energy to raise the temperature of a planet even a fraction of a degree. The fact we have raised ours one full degree celsius over pre-industrial levels already is an amazing achievement (well done, us!) and the lag effect of CO2 means that, even if our emissions magically stopped today, there’s a lot more warming on the way. The media industry is in the unique position of being embedded in the world of innovative technologies and, at the same time, able to mobilise and inspire on a global scale. While we need to overhaul our business models and start giving more than we’re taking, we also need to aggressively develop innovative ways to empower individuals, businesses and governments to regenerate a world already on life support. FEED plans to cover the environmental crisis and its causes as an ongoing part of what we do. We look forward to hearing your solutions. The world needs them.
EDITORIAL
EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com
STAFF WRITER Chelsea Fearnley
CHIEF SUB EDITOR Beth Fletcher
SENIOR SUB EDITOR Siobhan Godwood
SUB EDITOR Felicity Evans JUNIOR SUB EDITOR Elisha Young
CONTRIBUTORS Ann-Marie Corvin, Muki Kulhan DIGITAL HEAD OF DIGITAL CONTENT Daisy Dickinson
ADVERTISING ASSOCIATE PUBLISHER Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com
NEAL ROMANEK, EDITOR
DESIGN DESIGN DIRECTOR Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS Man-Wai Wong Lucy Woolcomb
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exercise your brainwithourmediatech crosswordon page 66. you couldwina limited-edition feedt-shirt!
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