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HIGHLIGHTS FROM CES
Quibi got its coming-out party at CES and will officially launch on 6 April. The billion-dollar-backed streaming service, which morphed its Twitter name to WTFisQuibi in recent weeks, promises a roster of Hollywood stars and supposedly revolutionary video technology that delivers portrait and landscape viewing at the same time. Everything on Quibi is designed for viewing on a phone, on the go, in ten minutes or less. Jeffrey Katzenberg, formerly of Disney and Dreamworks, and Meg Whitman, former CEO of HP and eBay, explained their content “as satisfying those in-between moments you’ll encounter each day, like sitting patiently in a doctor’s waiting room.” The service will have two price tiers of $4.99 a month with ads and $7.99 without. But will anyone actually want to pay for an ad-supported service? Katzenberg presents a compelling argument: “Instagram and YouTube are happy to let people watch user-generated content for free, but social media companies don’t actually understand how to make quality content. We’re going to make tech go Hollywood.” WTFISQUIBI
STYLE OVER SUBSTANCE? DOLBY VISION IQ FIXES DARK HDR While 4K HDR TVs offer the best-quality home video, it can sometimes look dark. That’s because the optima lconditions for HDR are a dark, cinematic environment. When the lights come up, or when you're watching during the day, the image quality can suffer. Dolby Vision IQ is designed to fix this problem, using light sensors and metadata that automatically adjust its HDR content in response to room brightness. LG will be the first and only US TV manufacturer to support the feature, and Panasonic will deliver Dolby Vision IQ to TVs in Europe.
Samsung’s Sero TV is being labelled as the TV for Generation Z, or anyone who spends as much time watching videos on Instagram, TikTok or other social media platforms as they do regular television. Users can mirror content on their phones to the 43in display (and for those using a Samsung Galaxy, the TV will automatically adjust to how they’re holding the phone). Portrait mode is actually the default setting for this TV, but Sero’s integrated motorised mount rotates the screen back and forth to taste, controlled by a button on the remote or via Samsung’s SmartThings app.
When it comes to picture quality and specs, the Sero has a 4K screen with QLED colour. This is fine for many but lacks the edge and full-array local dimming of other Samsung smart TVs.
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