It will be able to automate corrective behaviour. If there’s a problem in the factory, shipping container or warehouse, for example, this can automate changes on the front end of an e-commerce site or a retail environment. I think we’re also going to see more adaptive products and marketing campaigns as a result. FEED: Generation Alpha are second- wave digital natives. Could you share some thoughts on how you think businesses will evolve as they get older? By 2030, 58% of the workforce will be made up of Gen Z and Millennials. Gen Alpha will be entering the workforce and will have the largest ever population of people over 60, many of whom will still be working. Right now, 59% of experts believe we will continue to see a move towards remote and hybrid working. We’re looking at having the most disparate workforce ever, with various levels of experience, different expectations, located in different places around the world. Companies are going to need new ways to bring people together, not just for things like training, ideation, designing and collaboration, but also to create a sense of community and camaraderie and culture that’s going to be so important in retaining talent moving forward. These last couple of years, we’ve seen the pitfalls of physical working and the downfalls of digital working. By introducing virtual XR and creating a meta hybrid workforce, I think we are going to see some of those frictions and frustrations alleviated while discovering new benefits, being able to bring people together who are in a room and remote in a way that is impactful, immersive and memorable. I also think this could help alleviate some unconscious biases we have around people’s age and experience when we move into an avatars scenario. FEED: Though of course there are positives, there’s a lot of fear surrounding AI. What would you say to people with these concerns? Number one, I would say it’s a very natural instinct to have, and probably a good instinct to not fully accept everything that’s been thrown at us. Number two, I would say don’t underestimate the fact that we are so exposed right now. Every time we pick up our phone, every time we go into our email or onto the news, we’re inundated with updates saying AI is the end of the world. But that is partly because the algorithms have recognised that, if they can create an emotional response out of us, we tend to click through and pay attention. That allows them to manipulate us into giving them even more of our time, attention
and money. So yes, things are moving fast, but because these are powerful technologies, all these incremental updates feel like they are quite big. Another thing we need to be talking about more is the environmental impact. It’s incredibly important to recognise that, through all these new technologies, we are creating massive amounts of new data, and data has a carbon footprint. This year, it’s expected we are going to see between 80 and 130 million generative AI tasks performed every hour in enterprise in the US alone. Every single one of those tasks already uses four to five times more energy than a simple Google search. As these tasks become more complex, the amount of energy it takes increases. While I believe that AI is going to help us to solve issues surrounding the climate
Companies will need to find new ways to create a sense of community at work
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