Netflix cracks down hard on password sharing practice STREAMING
In an effort to encourage new subscriber sign-ups, Netflix has finally cracked down on password sharing, limiting accounts to one household or requiring subscribers to pay a sharing fee. The company saw its profits decline through 2022, urging executives to switch up the streaming service’s business strategy. This move resulted in 13.1 million additional subscriptions in late 2023 – the
most for any quarter since 2020. That said, in the countries where Netflix offers ad- supported plans, 40% of new users opted for adverts (read: the cheapest option). The basic plan currently costs £4.99 ($6.99), while the ad-free plan costs £10.99 ($15.49). Now, Netflix will continue its plans to raise prices – a process it had put on hold as it rolled out paid sharing. The company is also offering live sports and mobile
gaming as additional attempts to grow its customer base. Despite taking recent hits, Netflix continues to dominate the streaming world, reporting $33.7 billion in revenue and $5.4 billion in profits for 2023. The platform also received 18 Oscar nominations for its original content, which included best picture, best actor and best actress for Bradley Cooper vehicle Maestro .
VIRTUAL PRODUCTION Amarin TV integrates Pixotope’s Virtual Production technology
STREAMING
Disney, Fox and WB Discovery jointly announce sports streaming service
Thailand’s Amarin TV has integrated Pixotope’s Talent Tracking and Graphics – AR/VS Edition into its new studio, enhancing its news segments with virtual environments. The channel chose Pixotope for its visual impact, cost-effectiveness and easy integration. Pixotope lets Amarin TV produce graphics and virtual elements which respond to talent in real
time. This innovation comes with a range of advertising opportunities and a more engaging experience for audiences, giving uniquely captivating news coverage. “We wanted to create a truly seamless blend of information-sharing and entertainment, without compromising on either aspect,” shares Amarin TV chief technology officer, Cheewapat Nathalang.
Amid the gradual decline of cable TV, Disney, Fox and Warner Bros Discovery announced a joint sport streaming service, offering 14 channels and ESPN+ as a single package. Reportedly available in autumn 2024, subscription prices and other specifics are still under wraps. Though the venture targets sport fans – in particular fans
of the NBA and a number of college leagues – the package will also include non-sports content. That said, Disney, Fox and Warner Bros Discovery don’t own all the rights – not even close – meaning audiences will have to turn elsewhere for NFL games, Premier League matches, the Olympics and other major events.
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