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FEED: What examples have your worked on to help protect content?
We must raise awareness of
MIKE MULREADY: In addition to providing comprehensive coverage of the Rugby World Cup 2023 matches, Dstv and Irdeto successfully thwarted piracy attempts through real-time interventions. By employing a multifaceted approach including forensic watermarking, technical investigations, IP blocking and real- time analysis, they ensured pirate operations were disrupted globally. This resulted in minimal piracy of live games within South Africa. Legitimate viewers enjoyed seamless access to the tournament while pirates faced significant obstacles. The combined efforts of automated technologies and human analysis enabled pre-emptive
the risks of illegal content streaming
FEED: How can broadcasters bolster their protection of consumer data?
CRYSTAL PHAM: A company- wide content security policy is an excellent and effective way to reduce vulnerabilities. There are also numerous best practices: • Ensure secure connections, and do not log into applications from unsecured networks • Keep applications regularly updated and patched • Use strong passwords and authentication mechanisms • Do not share your accounts or credentials with anyone • Always install OTT applications from trusted sources • Leverage the Motion Picture Association (MPA) Best Practices and complete a TPN assessment (self-assessment or third party).
the rise of VOD, mobile apps and streaming services, broadcasters should focus on key strategies: implement strong encryption for data; enforce strict access controls; minimise data collection; conduct regular security audits; adhere to data protection regulations; apply secure development practices; integrate privacy by design; train employees on data security; and establish a solid incident response plan. These measures collectively strengthen data security against potential breaches and unauthorised access. ROBIN BOLDON: Prioritise security requirements and follow industry standards such as ISO 27001, GDPR when designing services that collect and retain consumer data including staff training, data access methods and incident response.
Know your customer by implementing systems to identify fraudulent behaviour patterns – particularly for account sign-ups, free trials, payment fraud and account abuse, combining them with early warning signals from content delivery platforms to identify specific user fraud, device abuse, content leaks and platform vulnerabilities. Set up clear incident management – often referred to as the OODA loop (observe, orient, decide, act) – if a breach is detected, a broadcaster can mitigate the risk. Lessons learned from the attack should form part of a continual improvement process. Consumer education programmes are also important with the likes of the MPA running campaigns to raise awareness of the personal risks of illegal content streaming, including malware and identity fraud.
MIKE MULREADY: To enhance consumer data protection among
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