information and stories across any medium and individual to make it more personal is very impactful,” remarks Ponsart.
understanding of how people work,” Fiola expresses. “You can’t transform something without knowing where you’re truly coming from, but you also need to be accepting and eager to deal with change,” highlights Ponsart. “This brings another value proposition: across every project we’ve done since our inception, we brought change management to the table. “We don’t have a client list of 1000 various companies we work with; we’re very focused and specific within the media and entertainment space – part of that is deep partnership. A studio or broadcaster will ask what partner they can bring in who understands their background – not only this industry but also their company and how they work. “There’s great value in the trust we’ve built throughout the years because our growth has been very organic. We get brought in because of our team, our talent and our consistency,” concludes Ponsart.
THE DEEP POOL OF MEDIA CONSULTING
“It’s giving a tool to a larger audience to allow better storytelling across the board, which means at the end of the day, you’re going to get more content out into the ether, out into the network and being consumed by all – the content is going to be at a greater quality than it has ever been. “I believe the first step in any type of big evolution like this is fear. But the next step is starting to see the rampant opportunity. The best thing AI is providing is that it’s a transformative technology. “From a storytelling perspective, it’s the ability to translate content and information across any language, age group and persona. I can translate a story and have it told me as a 14-year-old teen, transforming that story into something I can consume and appreciate. “That’s not just from an age perspective, it can be from a language or maybe a background perspective. The ability to shape
“This doesn’t mean you stick with the first draft that AI can provide; it means it’s a launching pad for what you think is possible,” explains Fiola. “You can get into peoples’ minds based on age, preference and location – now serving as a baseline. How exciting is that to work with? “What’s noteworthy and in some ways unique about Qvest is from a company skills and background perspective, we have the deepest pool of media and entertainment consulting technology-focused team members. Having knowledge of the industry from that depth – across all of its various layers – is critical to understanding how new technology can be applied. “We have more than 1600 individuals across the globe and our industry experience is truly unparalleled. Importantly, it’s not solely the implementation skills we bring that set us apart, it is also the
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