MOVE AI CEO: Tino Millar
What is the company’s origin story? Move AI was founded at a conference where its two co-founders bet on whether it was possible to extract meaningful motion data for analysis and fan engagement in sports. When Covid-19 hit, the company made the decision to pivot, as sports dialled back both production and spend. Thankfully, it was introduced to the team at Electronic Arts (EA) Capture Lab in Vancouver, who had seen some of Move AI’s early work extracting human movement from video. Move AI then embarked upon an innovation journey with Capture Lab that put its research and development team to the test. It built a system that, at a fundamental level, uses video as an input. This video is analysed using artificial intelligence, with deep-learning models detecting 29 key points in the human body; the resulting data is combined and run through a kinematic and biomechanical model. Move AI also calculates the inertia of the limbs, which allows it to model the human body dynamics during motion. All of this runs through its proprietary probabilistic estimator; the output is the temporal description of the kinematic degrees of freedom that replicate the motion to be captured. The data is then retargeted, or applied, to any character rig or avatar a user chooses. As its back-end pipeline became more robust, Move AI also became more flexible. One recurring question was, ‘Do you think it’ll work on mobile?’ Once this was confirmed, the company started to build out a workflow for creators to use their phones to make engaging 3D content. What is it working on right now? Move AI just launched early access to the Move API, which lets customers generate 3D motion data from 2D video. The API works across industries, from healthcare to film production to consumer applications. It also publicly launched the Move One single-camera motion capture iOS app and continues to improve its multicam and real-time markerless motion capture products. What is the next step? Move AI wants to extend the Move API’s reach across creative platforms so that anyone, anywhere can capture human motion and create high- quality 3D animations. What one thing does the company need most? Users and their amazing content! The mantra at Move is to lower the barrier to entry for motion capture. To make the product more accessible and widely integrated, it will keep listening to them.
YEAR FOUNDED: 2019
COUNTRY: UK
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