men terrorising women, influencers, classmates and friends. More than just a cautionary tale about misused technology and the toxicity of the online world, this documentary transforms the deepfake technology weaponised against Taylor into a tool that allows her to reclaim both her story and identity. The #MyImageMyChoice campaign aims to amplify the voices of intimate image abuse survivors. Starting as a grassroots project, it has gone on to have an outsized impact – working with more than 30 survivors as well as organisations including the White House, Bumble, World Economic Forum and survivor coalitions. Notably, the campaign is partnered with Synthesia, the world’s largest AI video generation platform, to safely bring anonymous stories to life with AI avatars. Synthesia believes in the good AI has to offer, and all content submitted to the site is consensual. The campaign’s website emphasises: “The problem doesn’t lie with technology, but how we use it.” Marr complements this idea with a view that when ‘looking to the future, it is likely that deepfakes will become more sophisticated and widespread. However, I believe as awareness grows, audiences will become more discerning, and technologies to detect and counteract deepfakes will improve.” A PROBLEM OF PASTICHE So far, we have discussed archetypal deepfake examples. But as the sophistication of the technology has increased, it seems the theft of GENERATIVE AI IN PRACTICE
IN THE BROADCAST, MEDIA AND STREAMING INDUSTRIES, DEEPFAKES POSE BOTH CHALLENGES AND OPPORTUNITIES intellectual property as well as physical attributes is on the rise. It was recently announced that the estate of actor and comedian George Carlin was to sue the media company behind a fake hour-long comedy special which purportedly used artificial intelligence to recreate the late stand-up’s comic style and material. The lawsuit requested that a judge immediately order podcast outlet Dudesy to take down the audio special George Carlin: I’m Glad I’m Dead , in which a synthesised version of the comedian delivered a commentary on current events. To emphasise: he died in 2008. Carlin’s daughter, Kelly Carlin, said in a statement that the creation was ‘a poorly executed facsimile cobbled together by unscrupulous individuals to capitalise on the extraordinary goodwill my father established with his adoring fanbase.’ The lawsuit states: “None of the defendants had permission to use Carlin’s likeness for the AI-generated George Carlin special, nor did they have a license to use any of the late comedian’s copyrighted materials.” The opening of the special includes a voiceover that names itself as the AI engine used by Dudesy, claiming it had listened to the comic’s 50 years of material and ‘did my best to imitate his voice, cadence and attitude as well as the subject matter I think would have interested him today.’ The lawsuit came shortly after the recent Hollywood writers’ and actors’ strikes, with AI being one of the major points of discussion in their resolution. “In the broadcast, media and streaming industries, deepfakes pose both rising challenges and opportunities,” Marr continues. “On the one hand, they provide innovative methods in creating content – such as resurrecting historical figures or even enabling actors to perform in multiple languages seamlessly. “On the other hand, they introduce risks related to misinformation, copyright infringement and ethical concerns. These industries must navigate these waters, balancing innovation with integrity and trust.”
Bernard Marr advises and collaborates with organisations like Amazon, Google, Microsoft and the United Nations on
through practical examples. Indeed, he discusses everything from the exciting innovations in media and entertainment to the seismic shift in advertising, customer management and beyond.
future trends, digital transformation and the intelligent use of data and AI. He has been recognised as one of the top five business influencers in the world by LinkedIn, with a combined following of four million across social media and newsletters. In his new book Generative AI in Practice , Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide not only introduces the uninitiated to this groundbreaking technology, but outlines the profound and unprecedented impact of GenAI on the fabric of business and society. Through 19 chapters, Marr canvases a vast array of sectors, shedding light on the most innovative real-world GenAI applications
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