UNMASKING DEEPFAKES WHO CAN YOU TRUST?
Deepfakes are on the rise, with little being done to stop them. Verity Butler examines their damaging impact and what action, if any, is being taken to curb their spread “I am not Morgan Freeman,” introduces Morgan Freeman. “What you see is not real. Well, at least in contemporary terms it is not.” This YouTube clip, titled: This is not Morgan Freeman – A Deepfake Singularity , appears to show Morgan Freeman, earnestly insisting to viewers in his iconic soothing voice, that he is not in fact Morgan Freeman. Interestingly, in this deepfake, the subject is at least admitting it has been computer generated – and only serves to demonstrate the convincing capabilities of the phenomenon. Alas, the conventional purpose of a deepfake is to mislead, misinform and ultimately pose a risk to both society and the overall political welfare of the entire international community. Bernard Marr is a futurist, influencer and thought leader in the fields of business and technology – with a passion for Words by Verity Butler
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