scenarios for today and the future? Should they seek out investment capital, sell to the highest bidder? Invest in themselves and diversify their portfolio? Bring on strategic partners? This session brings together seasoned investors and builders to explore the options for unlocking collaborative growth – or how to think about packaging and selling. The fight for YouTube’s soul Monday 15 April, 2pm to 2.40pm, Creator Lab Theatre, SU4154 There’s a new movement afoot among creators on YouTube and beyond. Eschewing the frenetic pace of challenge and reality videos, these creators are leaning into longer and more visually lush storytelling. This conversation with one of the leaders of the YouTube New Wave movement and the immersive Creator Camp explains why stories and relaxed pacing are the future of YouTube. The secrets of on-the-go creators: TravelingJules Tuesday 16 April, 12pm to 12.25pm, Creator Lab Theatre, SU4154 Beyond the adventure of travel filmmaking, storytellers who operate outside of the studio have unique needs. This session explores how TravelingJules roams the world with her camera, shooting and creating content in the field and then carrying the momentum back into the edit. Tailored to anyone eager to create exciting content on location, this session uncovers the secrets, techniques and gear stack used by solo creators. Not to mention, how to pack light but look great to boot! Legal landmines on social media, what every creator needs to know! Monday 15 April, 11.40am, Creator Lab Theatre, SU4154
THE SPEAKERS
Daniel Anstandig
Isabella Ares
Adrienne Bankert
Roman Coppola
Liz Destro
Gabby Fiszman
How broadcasters can win over Gen Alpha/other generations W231-W232: TV and Radio HQ Discuss with your peers how they are creating engaging content and promotions tailored to generations. Learn what’s worked and how they identified those strategies. Monetisation: what’s your plan? Monday 15 April, 3pm to 3.30pm, W2149, Capitalise Zone Theatre For companies at the centre of video streaming, broadcasting and advertising, 2024 is a year of disruption to the status quo. Across the media and entertainment landscape, many are seeking new ways to answer a central question: how can we better monetise our content in the most operationally efficient and cost- effective way? INTRODUCING THE CREATOR LAB A new element at this year’s show is the Creator Lab. With a spotlight on the fast-paced creator economy, this show floor experience features hands-on interaction and workshops, expert panels and networking events on creators, equipment, distribution channels and monetisation techniques. Designed for both creators and organisations looking to partner with them, this initiative encompasses the creative, tech and business of today’s creator economy. Here are some of the standout sessions lined up for the inaugural Creator’s Lab. Investing in and with creators Tuesday 16 April, 2pm to 2.35pm, Creator Lab Theatre, SU4154 How should creators think about modelling their return in today’s creator economy? What are the best
Jennifer Hudson
Shira Lazar
Curtis LeGeyt
Leo Matchett
Michael Musante
Casey Neistat
Donnie Simpson
Mena Suvari
Are you unwittingly breaking the law with your online content? Top creator economy lawyers explore the legal traps that many TikTok, YouTube, LinkedIn and other platforms’ creators have been falling into. This explosive session will cover hot-button issues like copyright infringement, fair use controversies, the ever-changing FTC disclosure requirements and the hidden dangers in brand deals. Learn about protecting intellectual property, understanding contracts and navigating the legal landscape of digital content creation. Discover the shocking legal truths behind viral content and avoid potentially costly lawsuits. And learn about how you can protect yourself, your creative output and your company from any unscrupulous brands, agents, platforms and ‘partners.’
LIGHTS, CAMERAS, ACTION! Big brands will be rolling out key new releases
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