Words by Xxxx Xxxxx ‘THE LONG-TERM IMPACT ON CONTENT QUALITY WILL BE POSITIVE’ TRANSFORMATIVE AI: T he regular emergence of new production formats and techniques plays a big part in keeping the media and entertainment industry fresh and dynamic. But, while the likes of 4K and HDR have certainly motion: enhancing live replays with AI-powered special effects’ that lays out the company’s thinking with regard to the use of AI to enhance live replays. The document also recognises the scope for production resources to be optimised by ‘automating time- consuming tasks and enabling new creative capabilities.’ Content search and identification – not least in sports, which is a key market for EVS – are among the
Artificial intelligence’s rise in broadcast has prompted one of the industry’s most fevered debates for decades. For Olivier Barnich, head of innovation and architecture at EVS, there are plenty of reasons to feel positive
generated their fair share of headlines, they have both been outstripped by the phenomenal and ever-growing level of discussion about AI. While some vendors are only just beginning to experiment with AI-based applications, EVS was one of the first major names to engage with the new opportunities. Indeed, it recently published an extensive white paper, entitled ‘Beyond slow-
areas where head of innovation and architecture Olivier Barnich discerns the greatest time-saving potential. “The game changer here is the ability to truly automate image and video understanding with AI,” he explains. “Soon, AI-backed search in content databases will not be limited to looking for people, common objects and logos detected with ad hoc tools beforehand. In fact, operators will have the ability to search for anything without needing to decide before the game which ad hoc detectors might be useful to run on the content of the day. So, it will be possible to issue search queries in natural language, eg ‘view of a crowd stadium,’ ‘close-up of a goal cage’ or ‘soccer player lying on the ground of a soccer field’ as an example.” With this result, production teams can search efficiently across large content databases, with plentiful opportunity to discover ‘hidden gems’ in every stream from every camera. “Moreover, the understanding of the image by AI will allow the operator to search not only for what’s in the
DIGITAL FRONTIER EVS continues to lead the charge in harnessing AI, shaping the future of the M&E industry
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