52 ADVERTISEMENT FEATURE Sony
Sony solutions are helping a variety of European organisations work more creatively, productively and flexibly BOOSTING EUROPEANMEDIA
LIGHT AND FLEXIBLE PRODUCTION
The Deutsche Tourenwagen Masters (DTM), a touring car series based in Germany, recently used Sony’s Virtual Production solution to cover an event at the EuroSpeedway Lausitzring in north-east Germany. Sony Virtual Production is an on-demand solution, powered by Amazon Web Services, that delivers events to a global audience instantly on multiple platforms. The cloud-based operation supports frame-accurate switching, vision mixing features, full audio and video stream sync, as well as programme stream recording. “You are able to do the production with less equipment. It allows us to be very flexible,” says Kai Salzmann, production manager at 7Sports. “You can do it anywhere you want to, if you have the reception.” Salzmann continues to outline the key benefits of the solution: “There is less technology, so you can be very mobile. You can have a small crew, so you can reduce costs. If you have a small budget, it makes a lot of sense to use Sony Virtual Production to bring the content anywhere.” Virtual Production is an easy and economical way to share a live event simultaneously to multiple digital platforms. The flexible subscription service allows anyone to dynamically control and stream coverage of events, and the on-demand structure means you only pay for what you use. “The aim is to provide an affordable solution that makes it possible to produce something that could not be done in the past because of the cost,” adds Nicolas Moreau, solution marketing lead. “It’s very light and agile to deploy – you just need to have cameras on-site and internet access.” 7Sports used the Sony PXW-Z280 – a wireless camera that supports bonded 4G connectivity – and
THE FLEXIBLE SUBSCRIPTION SERVICE ALLOWSANYONETODYNAMICALLY CONTROL AND STREAM COVERAGE
it was the only hardware that was required to be on-site. Switching cameras, audio mixing, and inserting graphics and captions were all performed through a browser interface, meaning there was no need for OB vans or broadcast uplink services. A solo operator can control up to six wireless cameras from a laptop, and output over three parallel channels using low-latency RTMP streaming. A free trial is available now at pro.sony/virtualproduction
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