19 STREAMPUNK Auburn University
IT GIVES US A LITTLE MOREENGAGEMENT WITH OUR FANS ANDMORE OPPORTUNITIES
The studios are connected by 48 strands of fibre to each of the Auburn’s main facilities, including the university’s arena – home to its major indoor sports including volleyball, basketball and gymnastics, as well as graduation – to the soccer stadium, the swimming natatorium, the softball field and the baseball field. The football stadium is connected by 96 strands of fibre. “Our fibre infrastructure is very good when it comes to speed and delivery of our content,” enthuses Carter. The team use a Stagebox at each location, mainly for audio input/output and comms, and the rest of the cameras are connected via single-mode fibre back to the CCU’s at the production facility. “One of the things we looked for was having a box that could do multiple channels. We wanted to be able to record everything with one box and one interface, and then I wanted that same box to be able to stream with the same input channels,” explains Carter. “If I wanted a single SDI input going to multiple social media outlets, we could do that. We were running into situations with our old system where we would have at least two streams going out at once and we would max out
on that or it would fail. The Lightspeed Live has given us a reliable box that gives us a lot of flexibility.” That flexibility has meant more varied and better sports coverage for the university. When its broadcast with ESPN is concluded, the team at Auburn can go directly to streaming a press conference or postgame coverage right to any of their social media channels or other content around events like National Signing Day, when US university sports sign new recruits onto their teams. Carter adds: “There are different levels of exposure we can do, before a broadcast begins or after it’s complete. So it gives us a little more engagement with our fans and more opportunities to give them a peek at what’s going on live.” Next up, Carter is looking at incorporating closed captioning, which will allow wider access to content and better exposure on social media, especially around press conferences. And the university’s sports communication staff are working closely with Carter on how they can do clipping for social media, even when out on the road. Ultimately, says Carter, “we’ve been able to engage our fans in ways we haven’t been able to before”.
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