FEED Issue 20

17 STREAMPUNK Auburn University

Auburn University is kitting itself out to stream whatever it wants, wherever it wants SOUTHERN  STREAMING

ne of the oldest universities in the US state of Alabama, Auburn University, has built a forward-looking streaming-

social media content and streaming of various events. Around 100 students and freelance employees work on the team, with students working across a variety of production tech, as well as organising and scheduling coverage. Auburn doesn’t stream the ESPN coverage itself. Feeds bound for ESPN are generally sent via fibre directly to the ESPN studios in Charlotte, North Carolina or ESPN headquarters in Bristol, Connecticut and then broadcast to the public via ESPN’s app. The rest of the streaming done at Auburn University is done with the newly acquired Lightspeed Live Stream hardware from Telestream. Lightspeed Live takes live video feeds from production switchers, video routers, ISO cameras and other sources and streams them simultaneously to Auburn’s YouTube, Facebook, Twitter and website. “Lightspeed Live allow us to be very flexible and go onto different platforms,” says Carter. “It depends what the strategy

centric video production centre engaged with both the local community and the professional broadcast world. Weston Carter, Auburn’s director of video services, came to the university five years ago at the time of ESPN’s SEC Network launch, which covers college sports across the American southeast. Carter works on all aspects of video and graphic production, including live big- screen productions, video requests and the SEC Network digital productions put together by the university’s sports department. “We knew the SEC Network launch was going to mean ramping up our efforts in terms of our live productions, working with ESPN,” recalls Carter. The university built two control rooms during that time for broadcasting Auburn’s raft of sports. They are also used for post-production for coaches’ TV shows,

WE’VE BEEN ABLE TO ENGAGE OUR FANS INWAYS WE HAVEN’T BEEN ABLE TO BEFORE

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