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quickly that it was unsustainable.” Rokosa knows what he’s talking about. He was responsible for building one of the first digital asset management systems for the NBA. “When I worked with the NBA in the year 2000, cloud was just something that moved across the sky,” he laughs. Using Sony’s Ci has allowed the organisation to easily store, access and move content across its business. Additional partners have come on board, including cloud post-production company BeBop. The NHRA has just begun the process of moving all its Adobe-based systems off the machines in its Glendora, California headquarters and onto virtual machines on the AWS platform in the BeBop environment, which can access any content stored in Ci.
ALL OF THIS MEANS PROCESS IMPROVEMENT AS FAR AS BEING ABLE TO EDIT AND CREATE CONTENT FOR THE NETWORK AND BROADCAST SHOWS
Additionally, past content produced for the NHRA channels is moved to the cloud using the AWS Snowball data migration service. Content is moved from Amazon S3 to Glacier for longer-term storage. Similarly, the NHRA archives, which extend back to the fifties, will be digitised by Sony’s Memnon service, which helps businesses digitise large media archives regardless of size or format. “All of this means process improvement for us as far as being able to edit and create content for the network and broadcast shows, for our website and for the NHRA. TV, as well as promotional material like commercials or sales material,” says Rokosa. Rokosa’s goal is to take the metadata- rich content archive the NHRA is building and move it to Sony’s Ven.ue platform, which enables a public-facing access point
for subscribers and fans to get the full range of NHRA content. The NHRA is also now able to stream its content directly to the cloud from its venues and OB trucks. It just signed a contract with AT&T for a 10GB bandwidth connection from each one of the organisation’s tracks, which will allow the transfer of broadcast data to the cloud to happen in almost real time. There will also be a direct connection from the NHRA’s
location in Glendora to AWS. With a fully deployed cloud
infrastructure, the NHRA will be able to move content around at high-octane, nitrous-injected
speed, allowing race fans – from Glendora to Bahrain – to enjoy the results.
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