NEW PARTNERSHIP FOR SOUTH AMERICA
Supponor, a market leader in virtual advertising, and TGI Sport, a technology-led global sports media agency, unveiled a groundbreaking partnership in South America. This strategic collaboration will enable Supponor and TGI Sport to combine their expertise and resources to offer tailored virtual advertising services to different sports partners in South America. Leveraging Supponor Air and TGI Sport’s extensive media services experience, the partnership seeks to change the way in which virtual advertising has been delivered in South America.
Supponor and TGI Sport will build a remote operating centre in the territory to ensure seamless and cost-efficient delivery. This will serve as a hub for driving the development of virtual advertising services to meet the evolving needs of sports rights holders, advertisers, and broadcasters. The partnership has been presented and launched at Sportel Buenos Aires, where Supponor and TGI Sport are sharing a co-branded exhibition space. Attendees can visit to learn more about the potential of the sports virtual advertising landscape.
FRANCE TÉLÉVISIONS UPGRADES LIVE SET-UP Ahead of the Paris 2024 Olympics, Grass Valley announced that France Télévisions, now France TV, has selected its Kaleido KIP- X240 IP multiviewer, part of an enterprise-wide transition from SDI to SMPTE ST 2110. The France TV group, which includes five national, 24 regional and nine overseas channels, has taken immediate delivery of 12 KIP-X240s as part of a three-year contract Grass Valley won in response to an RFP. With two of its channels – France 2 and 3 – already broadcasting in UHD, France TV anticipates acquiring more units to eventually replace its SDI-based Grass Valley Kaleido-X and Kaleido- MX multiviewers. The KIP-X240 IP multiviewers will be configured with Mellanox 2110 cards that enable ST 2110 UHD as well as HD/3G video monitoring. “We are thrilled to support France TV as they continue to enhance their broadcast capabilities, using the latest products and services from Grass Valley to enable them to deliver efficient productions,” said Mark Gardner, VP of sales for EMEA at Grass Valley. “The integration of our KIP-X240 multiviewers into their SMPTE 2110 workflow is pivotal for dynamic video monitoring; we are proud to be part of this visionary project.”
FA CUP RIGHTS RENEWED BY BBC
Starting from the 2025-2026 season, the BBC will broadcast 14 games per season co-exclusively with TNT Sports. The broadcaster will air two live matches from each round through to the quarter-finals, one
semi-final and the final. The BBC will also showcase highlights and digital clips across its platforms as part of the deal. TNT Sports signed a new four- year agreement with the FA for the UK broadcasting rights to the
football competition in February. The BBC currently shares coverage of the FA Cup with rival broadcaster ITV as part of a previous deal with the football organisation, which started at the beginning of the 2021-22 season.
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