FEED Summer 2024 Web



Max migrates to Europe


Max (formerly HBO Max) has officially come to the continent, launching first in the Nordics, Iberia, Central and Eastern Europe and later in Poland, the Netherlands, France and Belgium. For HBO fans, this expansion has been a long time coming, with users able to stream hit series like Game of Thrones and prequel House of the Dragon , The Last of Us

and The White Lotus , as well as franchises such as Harry Potter and The Lord of the Rings . Including the 25 European launches, Max is available in 65 countries and territories worldwide. Due to Sky’s exclusivity deal, British audiences shouldn’t expect Max any time soon. Besides HBO and Warner Bros Discovery’s own content, Max will

offer a sports add- on, covering major tournaments including Wimbledon, the US Open, Tour de France and Olympic Games in Paris – though streaming rights will vary between countries. Live linear networks will also be available depending on location, such as CNN International in France and Poland and TV Norge in Norway.

Latvian broadcaster Vidzemes TV – which covers news, entertainment and educational content – has added Playbox Neo’s Channel- in-a-Box to its Valmiera-based studio headquarters. The playout solution allows Vidzemes to expand its output with additional HD TV channels, without requiring the team to undergo any extra training. PLAYBOX NEO FOR VIDZEMES’ PLAYOUT


Limecraft and Ooona have partnered to provide AI subtitling, reducing subtitle generation time by as much as 80% thanks to speech recognition and automated translation and transcription. Limecraft offers an error rate of less than 2% in dialogue accuracy, allowing content producers to focus first and foremost on creation. Fashionstock Productions captures iconic fashion runways and other events across the globe – from Los Angeles and New York to London, Paris and Milan – using JVC’s professional video cameras and the GY-HC500 Series Connected Cam handheld cameras in particular. Fashionstock owner Anton Oparin used three GY-HC500s at Miami Swim Week 2024, the premiere event for swimwear held annually in South Beach. PRODUCTION FASHIONSTOCK SELECTS JVC LIMECRAFT AND OOONA ENHANCE SUBTITLING


Google recently rolled out its AI Overviews (aka Search Generative Experience), part of its search functionality, to all US-based users – with the promise of more locations soon. The overview will appear at the top of the page, providing a summary of the most relevant search results. AI Overviews are not the only new addition to Google search, with capabilities for reverse video searching building on the existing image search tool. Google’s AI can also plan and make lists, proving helpful when creating a trip itinerary, buying meals for the week or finding the best restaurants. As with any AI-based tool in its infancy, the results have been mixed. For starters, some searches don’t benefit from an AI overview, such as plugging in a website URL, while others are far too complex for one simple summary. Plus, AI often gets things blatantly incorrect (it lacks cognition, after all), leading many users astray when returning search queries. Google’s ‘AI Overviews’

Following TikTok, YouTube Shorts and Instagram Reels, X – known for short-form content – is extending its video offering. X (formerly Twitter) is getting a dedicated video app for smart TVs. According to the platform’s CEO Linda Yaccarino, the AI-based algorithm will tailor content to each user, organising videos by subject. X will support cross-app functionality, allowing users to begin watching on their TV and resume on their phone, or vice versa. The company has yet to announce a release date. Earlier this year, X owner Elon Musk hinted at introducing user fees to create content (but not to consume it). This will likely only apply to new users and is meant to discourage bot accounts. SOCIAL MEDIA X moves to smart TV s


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