FEED Summer 2024 Web

THE CONCEPT OF USING IMAGERY TO DEFY THE BOUNDARIES OF STUDIO OR STAGE IS NOTHING NEW

Instead of back-projection, today’s XR studios rely on video walls composed of LED panels – often several metres wide, and sometimes coming forward in a curve or three sides of a box, and even projecting across the floor. If a shot runs over the edge of the video wall, all is not lost. Virtual rendering technology can take over, creating the missing parts of the picture in real time and fusing them with the image the camera is seeing, giving the illusion of a full 360° set. The potential benefits of XR are legion: set changes at the touch of a button or capture live

talent and virtual background in a single shot without hours of post-production. Actors and presenters can experience, and even interact with, the virtual set. Less need for expensive and planet- trashing travel – and above all, win eyeballs with gripping but affordable content. SEEING IT TO BELIEVE IT But sometimes, the technology must be seen to be believed. “It’s interesting to see people come into our studio for the first time – even though we may have been talking to them for weeks – and suddenly

VP SHOWCASE Smode Japan supplied a Smode XR system as part of Sony’s virtual production exhibit at CES 2024

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